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We started in 1980 at county shows selling country clothes.So outdoor living and British traditions are double stitched into the Joules brand. In 1997 we started our own Joules brand, and the pitter patter of our kids’ range arrived in Spring 2005, these days known as Little Joule. Clothes to live the good life. Practical, wholesome and stylish. Classic, soft and easy to wear. Traditional, of course, but then there’s the twist. With exclusive prints, finishing touches and quirky little extra details.